In 2013, lululemon athletica Louisville transitioned from a small showroom into a three-million-dollar store. As the assistant manager, I oversaw the store's community involvement strategy. I developed a social media campaign that highlighted both influential people and places within the city of Louisville that culminated in an outdoor yoga event in one of the city's most iconic downtown streets: 4th Street Live. I branded the event as Na'Ma-Stay on 4th Street and developed all of the collateral for both the digital and print marketing. I networked with neighboring small businesses and local creatives to provide a multitude of offerings to the participants. Almost 150 people showed up to celebrate Louisville and the store's grand opening, making it the largest outdoor yoga event to date in Kentucky.