You have ideas. You have A LOT of ideas. You want to sell your homemade t-shirts and ice cream in your new yoga studio while walking dogs on the weekends.
It’s too much.
Not for you, maybe. But, it’s too much for one brand. We help you refine your brand strategy, and we will wordsmith mission statements and catchphrases like a boss so that your audience knows exactly what to expect from you.
client spotlight
NAME: Krystle & Evan McLaughlin
BRAND: Mission Donut
SERVICES: logo design, identity systems, business design, copywriting
In 2018, Evan & Krystle moved to Boise to be a part of a tight-knit community. They also decided to explore their dream of opening a donut shop. Stephanie worked hand-in-hand with the couple to develop all the identity systems that would be necessary for a startup. The Sleigh team built the logo and all the accompanying graphics, created a brand guide, wrote all the necessary copy to give the brand a cohesive voice, and designed the website. Stephanie also worked with Krystle and Evan to consult on social media best practices and researched competitors to strategize the best methods for steady growth to increase brand awareness in the community without yet having a brick-and-mortar store. The couple, with their proprietary potato dough blend, sold donuts at Boise markets and partnered with local shops to get more donuts in more hands. In 2019, their business was thriving, but the McLaughlins knew the growing pains that would occur if they tried to open a physical location. In a series of fortunate events, the couple learned that a Boise donut staple, Guru Donuts, was on the market to sell their building and their brand. Krystle and Evan immediately took Guru up on the offer, and they are currently seeking to integrate the “mission donut” back into their new business.
View Guru Donut’s website here.
View Mission Donut’s brand guide here.
“We enjoyed working with Stephanie to create a brand that could grow with our business. She listened to what we needed, took all of our ideas, and worked to combine them into a brand. The entire experience was fantastic! Stephanie was quick with response times and always brought new ideas to the table. We knew she was fully invested in our project.”
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